Philips SpeedPro Max | Cordless vacuum
Year of design: 2016-2017
Date of launch: 2018
Development time: 25 - 36 months
Target group: Consumer, Asia/Europe
Product Introduction
Philips SpeedPro Max is designed for people who want a high performance appliance quickly and conveniently cleans everyday dirt, yet doesn’t require the hassle of setting up, carrying around as the traditional vacuum cleaners or tools.
This groundbreaking cordless stick vacuum cleaner incorporates a Power Cyclone 8 system and a PowerBlade digital motor for extremely high air flow and great dust separation. Fast and efficient, its 360-degree suction nozzle technology picks up dirt in both front and back motions.
Read more about it here
Design Statement
Standing true for ‘innovation and you’, SpeedMax Pro is developed from scratch with Philips own technologies and user insights, which make it special in design compared to competitors.
Its iconic, recognisable silhouette employs a straight line from nozzle to rear exhaust, expressing strong uninterrupted air flow and enabling easy manoeuvrability under low furniture. A clear forward poise declares its readiness, while its many ergonomic features deliver a smooth, intuitive, and considerate user experience.
Design challenges
One of key challenges in the project is defining the design language of this first of kind product considering stick category codes and Philips Floor Care product signatures; creating harmony among our portfolio, yet owning its uniqueness among the competitors.
On top of this, as a brand new innovation, Design needs to embrace the uncertainties and risks throughout the process as well. An agile way of working and quick iterations build this meaningful product.
User centred approach
User is placed in the centre when every decision is made throughout the project. Methods including quantitative research, focus group, rating & review analysis and home test were applied to reveal real insights.
The inputs are collected, screened and translated to tangible product features, such as comfort handle, LED interface. bucket cleaning process, integrated accessories, nozzle illumination, charging behaviour, etc, which enabling smooth user experience from picking up till storage.
Acknowledgement:
Peter Smith, Global Creative Lead, Philips
Joerka Koenders, Freelance Art Director Trend Lab ,Philips
David Schippers, Lead Engineer, Philips
